vichrarchiv

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Andreas Vichr is community consultant and coach in social future media. And he likes to cook.

For many years Andreas Vichr has been at the forefront of innovation in the German multimedia and Internet culture.

After completing his law studies at the LMU Munich he researched in the field of human interface design and artificial intelligence. In 1988 he co-founded Medialab GmbH. Medialab was an innovative and leading new-media agency and has won many awards. As CEO he oversaw key accounts such as Apple, Microsoft, BMW, Audi, Sony, BMG and Philip Morris. Since 2000 he lives and works in Spain and Germany.

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Have you tried the tumblr high-light feature?Soon on Facebook too?I actually use it and like it a lot. It was one dollar - now it is two dollar per highlight! The tumblr highlight is basically a sticker to your post. Only your followers can see it (and you) and only in the dashboard. The high-light is NOT visible on your tumblr blog itself. I don’t think it changes the edge rank (but I am not sure).You can select the color of the sticker, an icon and some pre-defined wordings like Help!, Urgent, Big News, Coming Soon, Sale!, New Stuff …What I do like is that the sticker stays with the post forever (at least I assume. Does somebody know?). So when people reshare - they reshare your post WITH the sticker. This can be very viral once a post does get reshared a lot.Rule of thumb. Your post might be unrecognized even with a banner. But if you share an interesting post that does get reshared (anyway), a high-light sticker can be very effective. At least this is my impression. There are no analytics for tumblr unfortunately.Good read about social monetization trends.http://techcrunch.com/2012/05/30/mary-meeker-mobile-monetization-has-more-going-for-it-than-early-desktop-monetization-had/Tumblr high-lighthttp://techcrunch.com/2012/02/03/tumblr-lets-you-highlight-your-favorite-posts-for-a-dollar/http://staff.tumblr.com/post/16980189397/highlighted-postshttp://venturebeat.com/2012/02/03/tumblr-highlighted-posts-no-ads/http://betabeat.com/2012/02/look-at-me-tumblr-now-highlights-posts-for-1/Coming high-light on Facebookhttp://techcrunch.com/2012/05/10/highlight-facebook-status-updates/

Have you tried the tumblr high-light feature?
Soon on Facebook too?

I actually use it and like it a lot. It was one dollar - now it is two dollar per highlight! The tumblr highlight is basically a sticker to your post. Only your followers can see it (and you) and only in the dashboard. The high-light is NOT visible on your tumblr blog itself. I don’t think it changes the edge rank (but I am not sure).

You can select the color of the sticker, an icon and some pre-defined wordings like Help!, Urgent, Big News, Coming Soon, Sale!, New Stuff …

What I do like is that the sticker stays with the post forever (at least I assume. Does somebody know?). So when people reshare - they reshare your post WITH the sticker. This can be very viral once a post does get reshared a lot.

Rule of thumb. Your post might be unrecognized even with a banner. But if you share an interesting post that does get reshared (anyway), a high-light sticker can be very effective. At least this is my impression. There are no analytics for tumblr unfortunately.

Good read about social monetization trends.
http://techcrunch.com/2012/05/30/mary-meeker-mobile-monetization-has-more-going-for-it-than-early-desktop-monetization-had/

Tumblr high-light
http://techcrunch.com/2012/02/03/tumblr-lets-you-highlight-your-favorite-posts-for-a-dollar/
http://staff.tumblr.com/post/16980189397/highlighted-posts
http://venturebeat.com/2012/02/03/tumblr-highlighted-posts-no-ads/
http://betabeat.com/2012/02/look-at-me-tumblr-now-highlights-posts-for-1/

Coming high-light on Facebook
http://techcrunch.com/2012/05/10/highlight-facebook-status-updates/

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