vichrarchiv

May 30

Have you tried the tumblr high-light feature?
Soon on Facebook too?

I actually use it and like it a lot. It was one dollar - now it is two dollar per highlight! The tumblr highlight is basically a sticker to your post. Only your followers can see it (and you) and only in the dashboard. The high-light is NOT visible on your tumblr blog itself. I don’t think it changes the edge rank (but I am not sure).

You can select the color of the sticker, an icon and some pre-defined wordings like Help!, Urgent, Big News, Coming Soon, Sale!, New Stuff …

What I do like is that the sticker stays with the post forever (at least I assume. Does somebody know?). So when people reshare - they reshare your post WITH the sticker. This can be very viral once a post does get reshared a lot.

Rule of thumb. Your post might be unrecognized even with a banner. But if you share an interesting post that does get reshared (anyway), a high-light sticker can be very effective. At least this is my impression. There are no analytics for tumblr unfortunately.

Good read about social monetization trends.
http://techcrunch.com/2012/05/30/mary-meeker-mobile-monetization-has-more-going-for-it-than-early-desktop-monetization-had/

Tumblr high-light
http://techcrunch.com/2012/02/03/tumblr-lets-you-highlight-your-favorite-posts-for-a-dollar/
http://staff.tumblr.com/post/16980189397/highlighted-posts
http://venturebeat.com/2012/02/03/tumblr-highlighted-posts-no-ads/
http://betabeat.com/2012/02/look-at-me-tumblr-now-highlights-posts-for-1/

Coming high-light on Facebook
http://techcrunch.com/2012/05/10/highlight-facebook-status-updates/